Brand personality : a research on Malaysian consumers' perception of Starbucks Coffee outlet / Bamini KPD Balakrishnan ... [et al.]



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Creators:
CreatorsEmail
Balakrishnan, Bamini KPDbamini@ums.edu.my
Lee, SamuelUNSPECIFIED
Md.Shuaib, Azlinda ShazneemUNSPECIFIED
Marmaya, Najihah Hanisahnajihah@bdrmelaka.uitm.edu.my
Subjects: H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty > Malaysia
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Research Management Institute (RMI)
Journal or Publication Title: Social and Management Research Journal
ISSN: 1675-7017
Volume: 8
Number: 2
Item ID: 13097
Uncontrolled Keywords: Brand personality, Starbucks, personality inventory
Last Modified: 30 Jun 2016 06:13

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Filename: AJ_BAMINI KPD BALAKRISHNAN SMRJ 11 1.pdf

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