Purchase intentions for private label brands of Tesco Stores Malaysia

Development of Private Label Brands or PLBs has been tremendously slow in Asia, even though they have been readily available in Asia for the past few decades. Although there are many factors that can influence consumer’s purchase intention of PLBs. This research study investigates Tesco Stores Malaysia consumers and the reasons some of them are have the intention to purchase PLBs, while others do not. The purpose of this research study is to identify the factors that influence a consumer’s purchase intention of in Tesco Stores Malaysia. There are four variables that will be examined in this study, price consciousness, perceived quality, value consciousness, and store image. A quantitative survey has been carried out for the purpose of supporting this research study. Questionnaires were distributed to consumers at through social media and it targeted regular visitors to Tesco stores. It can be concluded that three factors which are, the price consciousness, the perceived quality, and store image, to have had the more significant correlation to a consumer’s purchase intention of PLBs