In analyzing marketing mix of Tru-Design Sdn. Bhd. / Khairul Razak Moonier

Moonier, Khairul Razak (1992) In analyzing marketing mix of Tru-Design Sdn. Bhd. / Khairul Razak Moonier. [Student Project] (Unpublished)

Abstract

Tru-Design Sdn. Bhd. is the new company which deals with premium and promotional items. This company was established in January, 1991. Since the establishment of this company just a year ago, it is important for it to use the marketing mix tools that is product, price, place, and promotion with effectively and efficiently.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Moonier, Khairul Razak 90012967
Contributors:	Contribution Name Email / ID Num. Thesis advisor Abbas, Adzam UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme:	Advanced Diploma in Business Studies (Marketing)
Keywords:	Company, premium, promotion
Date:	1992
URI:	https://ir.uitm.edu.my/id/eprint/96845