The influence of personality, health and variety on customers revisit and variety on customers revisit intention to international fast food restaurant (IFR) / Valerie Cynthia Hendrew

Hendrew, Valerie Cynthia (2018) The influence of personality, health and variety on customers revisit and variety on customers revisit intention to international fast food restaurant (IFR) / Valerie Cynthia Hendrew. [Student Project] (Submitted)

Abstract

This study for investigate the influence of consumers' revisit intention in fast food restaurant by the three independent variables; personality, variety and health. To know the influence of consumers' revisit intention, there are objective research and research question. Each the independent variables have citations from other journals, articles, and researchers, and before to have answered from respondents, I have used to the methodology for make a questionnaires. The questionnaires I have found a similar topic with this study, however, I have changes the question for this topic. The questionnaire had being finished and had spread by using online for the easier respondents answered. After have the answered from respondents, I using the SPSS Software for the data analysis and finding. The data analysis and finding have help me to know the reason of the consumers' revisit intention in fast food restaurant. Therefore, from the independent, variables I get know the relationship between independent variable and the dependent variable.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Hendrew, Valerie Cynthia
2014991597
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Hazley Lai, Franklin
frank985@uitm.edu.my
Contributor
Hasim, Norzaihan
UNSPECIFIED
Contributor
A. Tama, Harrison
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) International Business
Keywords: Personality; Variety; Health; Consumers' intention
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/95858
Edit Item
Edit Item

Download

[thumbnail of 95858.pdf] Text
95858.pdf

Download (841kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:
Processing

ID Number

95858

Indexing

Statistic

Statistic details