Abstract
This study for investigate the influence of consumers' revisit intention in fast food restaurant by the three independent variables; personality, variety and health. To know the influence of consumers' revisit intention, there are objective research and research question. Each the independent variables have citations from other journals, articles, and researchers, and before to have answered from respondents, I have used to the methodology for make a questionnaires. The questionnaires I have found a similar topic with this study, however, I have changes the question for this topic. The questionnaire had being finished and had spread by using online for the easier respondents answered. After have the answered from respondents, I using the SPSS Software for the data analysis and finding. The data analysis and finding have help me to know the reason of the consumers' revisit intention in fast food restaurant. Therefore, from the independent, variables I get know the relationship between independent variable and the dependent variable.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Hendrew, Valerie Cynthia 2014991597 |
Contributors: | Contribution Name Email / ID Num. Advisor Hazley Lai, Franklin frank985@uitm.edu.my Contributor Hasim, Norzaihan UNSPECIFIED Contributor A. Tama, Harrison UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service |
Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) International Business |
Keywords: | Personality; Variety; Health; Consumers' intention |
Date: | 2018 |
URI: | https://ir.uitm.edu.my/id/eprint/95858 |
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