A study on customer satisfaction towards customer service for Telekom in Sandakan, Sabah / Fadleyzan Archa

Archa, Fadleyzan (2008) A study on customer satisfaction towards customer service for Telekom in Sandakan, Sabah / Fadleyzan Archa. [Student Project] (Submitted)

Abstract

This research paper is a part of fulfilling the requirement for MKT 660 in order for final year student of Business Administration (Hons) Marketing to obtain a degree. This research mainly about studying consumer satisfaction towards customer service for Telekom in Sandakan City. Consumer satisfaction depends on expectations and perception of the service. Consumer will satisfied when they meet needs and expectations. In this study, it is also tells what consumer expect for the service provides by Telekom in Sandakan City. This study has show that a variable (expectation) have effect to consumer satisfaction.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Archa, Fadleyzan 2005641043
Contributors:	Contribution Name Email / ID Num. Advisor Jamil, Mat Yasin 106072 Contributor Guliling, Hasnawati hgss@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Customer satisfaction; Customer service; Expectation
Date:	2008
URI:	https://ir.uitm.edu.my/id/eprint/88533