The study of brand awareness and brand loyalty of intention to purchase case: UniFi / Nur Syuhadah Masron

Masron, Nur Syuhadah (2017) The study of brand awareness and brand loyalty of intention to purchase case: UniFi / Nur Syuhadah Masron. [Student Project] (Unpublished)

Abstract

Intention to purchases refers to the willingness of a customer to buy a certain product or certain service. In general, there are numbers of factors to determine the influenced of the intention to purchases. This research has provided an insight on two variables which are brand awareness and brand loyalty towards intention to purchase on TM products, case: UniFi in Temerloh. There are 100 respondents were chosen to complete this research, by answering a 100 set of questionnaire. The results obtained that the factors that influenced intention to purchase is significantly relationship towards the variable.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Masron, Nur Syuhadah 2014799725
Contributors:	Contribution Name Email / ID Num. Thesis advisor Othman, Akmal Aini UNSPECIFIED Thesis advisor Dahlan, Jaslin UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme:	Bachelor in Business Adminitrations (HONS) Marketing
Keywords:	UniFI, brand loyalty
Date:	2017
URI:	https://ir.uitm.edu.my/id/eprint/85188