An analysis of problems on physical evidence of Lot 80 Sdn. Bhd. / Iliadne Francis Medan

The industry for kitchen cabinet in Kuching is now expanding. As the living standard of the people has increased and with the increasing demand for new houses, housing estates bloom like mushroom. Therefore, the potential for this industry is a bright future. In fact, this is also contributes to the development of other related industries. Most of people in Kuching demand for nice and comfortable kitchen when purchasing or renovating a house. While in the 70’s and 80’s as long as there was a place to cook, it was sufficient. Lot 80 Sdn. Bhd. is an example of a company dealing with kitchen cabinet works as it main business. The side operation is selling products that are related to interior decorations. As a service company, Lot 80 Sdn. Bhd. offers services include designing kitchen cabinet according to the customer’s taste and preferences. Besides that, it also offers consultation service on kitchen cabinet design and interior design. As we know, services are intangible, cannot be seen, touched and smelled. It only can be experience during the service being delivered. The marketing challenge in addressing this unique issue is to provide tangible aids or cues that are reassuring to customers, that is physical evidence of both competency and the efficiency of services. The service firms must make sure that they choose the correct physical evidence so that it will not defeat the whole purpose.