Lé Manis Dessert / Siti Syuhadah Azhar, Muhammad Fahmi Mazlan and Muhammad Daniel Hakimi Rozali

Lé Manis is a partnership business that sells several types of desserts, such as Sea Salt Cookies, Brownies Cookies and Cheese Tarts. First and foremost, we choose to be involved with this business because we see that nowadays, people love to try different types of new desserts even though it took some effort to have them. So, we also decided to grab this opportunity to be involved in this dessert market since we see great potential in this business.
We also decided to put a catchy but meaningful business name that can make our customers remember our products. Our business’ name is Lé Manis which means ‘Lé’ is a French word meaning “The” in English. We take up the words from French because we knew that when we talked about desserts, French is one of the top countries in the world that produces a lot of delicious pastry and desserts such as Chocolate Mousse, Creme au caramel and Breton Butter Cake. Next, the word “Manis” comes from Malay, which means sweets in English. We put those words because when we talked about desserts, people first thought that the taste must be sweet. So, we believe that instead of putting the words “sweet”, we replace it with “manis” since we are based in Malaysia, and it will catch people’s eyes.
Our primary target is to ensure that everyone can enjoy our delicious homemade desserts at an affordable price. Next, among a thousand types of dessert, we have chosen the dessert we want to sell: Sea Salt Cookies, Brownies Cookies and Cheese Tarts. Sea Salt Cookies contain 40pcs in one jar, Brownies Cookies contain 35pcs and for Cheese Tarts, we decided to divide them into pieces, which are ten pieces, 15 pieces and 25 pieces, and all of them come at different prices. We split the Cheese Tart into a few quantity choices because, based on our research, we noticed that certain people are not dessert lovers and just want to try the dessert. After all, the dessert either it looks good or went viral. Also, we decided not to focus on our target customer so much since any age or person can try our dessert.
Furthermore, in terms of prices, we are applying a full cost method to ensure that every cost we spend on this product is covered, and also, we decided to mark up 10% of the total cost to provide a positive rate of return. Before deciding to set a price, we also research our competitors’ market prices on our products. So, we know that the price-setting by our competitors is higher than our business. Hence, as newcomers in this market, we need to put the price as low as possible without having a huge loss to attract our customers to know our product and to have customers’ royalty in future. Even Though we are selling all the desserts at an affordable price, we still use the best ingredients, such as high-quality butter, chocolate chips and cheese. This is because our primary mission of this business is to ensure everyone in this world can enjoy a good homemade dessert at an affordable price with their loved one.