Abstract
Satu Warisan is home to a variety of frozen food that is created just for people who love frozen food that matches their local taste, which is a marinated food with herbs such as chicken and fish wrapped in pandan leaves and one of the benefits pandan can be found on our products is the fragrance of pandan leaves when the food is cooked. Our company's main goal is to be one of the brands that are great and recognized by the community like other huge local brands such as Hsh Frozen Foods Sdn Bhd, Zheng Food (Malaysia) Sdn Bhd, PA Food Sdn Bhd, and many more. The main objective is to deliver high demand for frozen food for those who are looking Malay cuisine that suits for any occasion and is easy to be served at any time. Plus, the company plans to produce products with high-quality ingredients and fresh raw materials at affordable prices.
This company, Satu Warisan, was established in December 2019. Satu Warisan is currently selling a variety of frozen food such as Pepes Ayam, Pepes Ayam Cheese, Popia Otak-Otak, and others. We also received a lot of good feedback from the customers as they bought our products such as complimenting the taste of our Otak-Otak which is very delicious and still fresh and many more.
We as an agent of Satu Warisan had to create a Facebook Page to expand the business through social media because social media marketing is much easier to spread the word about our products. By that, we also are able to learn how to post for the business products through teaser posts, hard and soft sells.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Bahri, Nurainna Syuhada 2021117493 Ismail, Nur Ily Nazurah 2021112693 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Cooking, Malay |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Information Management |
Keywords: | Syuhada Nazurah House, frozen food, malay cuisine, facebook, sales |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/72323 |
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