Consumer intention to purchase toward halal product: a study on non-muslim consumer intention to purchase toward chicken halal product / Farhana Ab Kasim

Ab Kasim, Farhana (2013) Consumer intention to purchase toward halal product: a study on non-muslim consumer intention to purchase toward chicken halal product / Farhana Ab Kasim. [Student Project] (Unpublished)

Abstract

The prime objective of this study is to examine the dimensionality of price satisfaction. A total of 174 consumers from Putatan, Sabah were taken as respondents. The results as analyzed by frequency distribution, descriptive statistic and validity and trustworthiness. The findings indicated that consumers' intention to purchase Halal product toward non-Muslim have statistically significant effect on buying behavior. The study revealed that attitude as an important variable that influenced consumers' intent to purchase. This research also using Chi Square cross tabulation to measure the relationship between each independent variable toward dependent variable. In the findings shows that the most significant on independent variable in which consumer intention is attitude. In a future suggestion, the researcher would like to analyse the factor influences consumer non-Muslim on buying Halal Product toward non-Muslims.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Ab Kasim, Farhana
2011274266
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Hazley Lai, Franklin
frank985@uitm.edu.my
Advisor
Kabul, Worran
wkabul@sabah.uitm.edu.my
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam
B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Halal food
H Social Sciences > HB Economic Theory. Demography > Economics
H Social Sciences > HB Economic Theory. Demography > Macroeconomics
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty > Malaysia
H Social Sciences > HB Economic Theory. Demography > Population research
H Social Sciences > HC Economic History and Conditions > Consumers. Consumer demand. Consumption
H Social Sciences > HF Commerce > Customer services. Customer relations > Consumer complaints. Complaint letters
H Social Sciences > HM Sociology > Culture > Sociology of knowledge
H Social Sciences > HN Social history and conditions. Social problems. Social reform > Community development. Rural development
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Halal product, non-Muslim consumer intention, chicken halal product
Date: 2013
URI: https://ir.uitm.edu.my/id/eprint/72039
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