A study on promotional strategies for Double Six Gallery, Sembulan / Nurul Hidayah Rosli

Rosli, Nurul Hidayah (2012) A study on promotional strategies for Double Six Gallery, Sembulan / Nurul Hidayah Rosli. [Student Project] (Unpublished)

Abstract

Double Six Tragedy, a tragedy that had shocked the Sabahan people in 1976, where the first Chief Minister of Sabah, Tun Fuad Stephens and other four of Sabah Top Leaders were perished in the tragic airplane tragedy. On 2010, a special gallery tribute to the remembrance of the victims whom perished in the tragedy has been opened to public. After the gallery has been opened to the public in 2010, the gallery seems invisible to the public especially in Kota Kinabalu as there are less people that know about the gallery. A research has been carried out and questionnaire has been distributed among the public to know what are the factors and appropriate promotional strategies that can attract the visitors to visit the Double Six Gallery.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Rosli, Nurul Hidayah 2010209006
Contributors:	Contribution Name Email / ID Num. Advisor Mohd Salleh, Noorziah noorziah@uitm.edu.my
Subjects:	D History General and Old World > DS History of Asia > Southeast Asia > Malaysia. Malay Peninsula. Straits Settlements > Sabah (Malaysia) G Geography. Anthropology. Recreation > G Geography (General) > History of geography G Geography. Anthropology. Recreation > G Geography (General) > History of discoveries, explorations, and travel G Geography. Anthropology. Recreation > G Geography (General) > Museums. Exhibitions H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Promotional strategies, gallery, history, tourism
Date:	2012
URI:	https://ir.uitm.edu.my/id/eprint/72035