Brownies’ ManZul / Mohd Zul Fitri Zulkefly and Luqman Hakim Munsi

Zulkefly, Mohd Zul Fitri and Munsi, Luqman Hakim (2022) Brownies’ ManZul / Mohd Zul Fitri Zulkefly and Luqman Hakim Munsi. [Entrepreneurship Project] (Submitted)

Abstract

As much as we are delighted about business, we will take the opportunity to start the business as an individual in addition to supporting Malaysia in producing more Bumiputera entrepreneurs. We have chosen Brownies’ ManZul as our business which is a combination of our names which is Luqman and Zulfitri. Our business is operated and assisted by (4) members who hold important positions in this business such as General Manager, Marketing Manager, Operational Manager, Administration Manager, and Financial Manager.
Brownies’ ManZul offers unique varieties of amazing brownies which people will not find anywhere else, Brownies’ ManZul will create great tasting, luxury indulgences that will be both affordable and accessible. We have flavours that will appeal to everyone from serious chocolate lovers to regular cake lovers. Our chocolate-based brownies are rich and fabulous and totally delicious. Fudgy brownies have been growing in popularity across Malaysia and Malaysians really love brownies. We are sure this product can give high satisfaction to consumers. In addition, our brownies have their own flavour and are difficult to find anywhere in Malaysia because we use highly premium chocolate, and we have our own secret recipe that can make the brownies even tastier and fudgier. The uniqueness of the taste we offer in our brownies for Malaysians is rarely created by other entrepreneurs will make this product popular even more against people who love brownies.
Our brownies are uniquely shaped so that every individual brownie has an edge on each side and a center. That means chewiness in each bite and that means total taste satisfaction and that means huge smiles from customers. We bake our brownies in small batches using only premium chocolate and the best organic, natural, or local ingredients we can find. Our unique flavour combinations are created to tantalize your taste buds and put a smile on your face
Our target market of customers’ characteristics ranges from all income levels and for all the customer's levels of ages including students because the price range is affordable to buy. Lastly, we have always believed that this business will excel due to our marketing strategy and slowly but surely gain market share.

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