Abstract
Made with passion is a tagline for our business which is Gefro Currypuffy. We are using that tagline because to produce the perfect curry puff, you need a big passion for the food that you made and like. Thus, Gefro Furrypuffy comes with the #gefrocurrypuffy hashtag where it represents our small business and our customers. Our main objectives for the business is to sell high quality traditional food with an affordable price as well as a variety of curry puffs.
We started our online small business on 15 May 2022 where we are using Facebook as our social media platform to promote and sell our food. Our target customers are housewives, busy lifestyles people, employed people and students. Our first opening of the business, we have received many good and positive feedback from the customers regarding the quality of our food, the freshness of the ingredients in our curry puff and the sizes of the curry puff is perfect. We offer delivery services around Klang Valley.
We also offer that the first 10 person who purchase curry puffs will get free cash on delivery (COD) charges. This is one of our marketing strategies to attract more customers to buy our frozen curry puff. Our frozen curry puff sold over 50 packs. It has proven that Gefro Currypuffy is actually one of the good choices with a high quality of frozen food that will thrive around Malaysia.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Raja Amirruddin, Raja Fareesha Farhanah 2021812738 Shamsuddin, Siti Nuraliah Atikah 2021459878 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Cooking T Technology > TX Home economics > Cooking, Malay |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management |
Keywords: | Gefro Currypuffy, facebook, sales, marketing, curry puff, traditional food |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/71399 |
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