Abstract
At the end of this social media portfolio, we were able to get new knowledge and experience. For this social media portfolio, we are doing business as agent to a traditional food which is rempeyek. But our business not only the ordinary rempeyek that sold at the other places. Our rempeyek is has flavoured, 3 types of flavour which is rempeyek cheese, rempeyek spicy also rempeyek salted egg. This product was chosen because of its high quality from the manufacture of rempeyek to a neat filling. Also, this business registered at the SSM.
Our vision toward this business is to makes Snacks Rempeyek a well-known rempeyek brand in Malaysia. And our mission towards this business is preserve the traditional food heritage and introduce rempeyek to the current generation. In this business the general manager is Ainnur syuhada binti nisran and Nazhiratul sofea’ hana binti mohd noh as the marketing manager.
This rempeyek we sold RM 19 per jar and contain 250gm each jar. Not only that price, but we also include the promotion based on the hari raya sale, promotion give the customer free postage or delivery minimum 3 jar and, we make the promotion on June month which is promotion to our customer who celebrate their birthday during June month. We give the promotion Rm6 off by purchasing 3 jar and above include free postage. Also, many promotions we made to attract the customer to buy with us.
Other than that, we also able to distinguish copywriting hard sell and soft sell. We learn how to do the better marketing by wording on social media especially our FB page. Lastly, we feel very satisfied and happy to be given the opportunity to do this social media portfolio while adding new knowledge and new experience as entrepreneur.
Metadata
Item Type: | Entrepreneurship Project |
---|---|
Creators: | Creators Email / ID Num. Mohd Nisran, Ainnur Syuhada 2022996561 Mohd Noh, Nazhiratul Sofea Hana 2022787253 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Cooking |
Divisions: | Universiti Teknologi MARA, Shah Alam > Academy of Contemporary Islamic Studies (ACIS) |
Keywords: | Snacks Rempeyek, facebook, sales, rempeyek, snacks |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/71181 |
Download
71181.pdf
Download (3MB)