A study on the factors to improve the sale performance of CIMB Wealth Advisory service among clients or investors / Suzana Gapor

Gapor, Suzana (2012) A study on the factors to improve the sale performance of CIMB Wealth Advisory service among clients or investors / Suzana Gapor. Degree thesis, Universiti Teknologi MARA, Shah Alam.

Abstract

In this study, the researcher conducts a study to improve sales performance of CIMB Wealth Advisory service among the client or investor. The study helps the researcher to determine the potential client or investor in Shariah-compliant funds in CIMB Wealth Advisory. Other than that the study also helps the researcher to identify the factors to improve sales performance of CIMB Wealth Advisory service among clients or investor. The information that gathered from this research helps the researcher to make a recommendation for CIMB Wealth advisory. Thus, the study helps CIMB Wealth Advisory to improve its performance and staffs. The study also helps CIMB Wealth Advisory to improve sales performance though its products.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Gapor, Suzana 2009772865
Contributors:	Contribution Name Email / ID Num. Advisor Sukardi, Rosdiana rosdiana@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Success in business. Performance H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) International Business
Keywords:	Sales performance, factor, potential client
Date:	2012
URI:	https://ir.uitm.edu.my/id/eprint/70555