Internal marketing: reward system and its impact on employee performance in Sabah Cultural Board / Mohd Azizan Jamikah

Jamikah, Mohd Azizan (2015) Internal marketing: reward system and its impact on employee performance in Sabah Cultural Board / Mohd Azizan Jamikah. [Student Project] (Unpublished)

Abstract

This research aims to determine the reward system and its impact on employee performance in Sabah Tourism Board. The reward system dimensions namely extrinsic and intrinsic which are the independent variable while dependent variable is the employee performance. The objective of this study. Each of the reward system dimensions was tested to see its relationship with the employee performances. The objective of this study are, to identify the elements of reward system influencing employee performance, to examine the relationship between elements of reward system towards employee performances and to examine the most significant reward system to increase the employee performance. Questionnaire were distribute to 108 respondents came from various background and all of them are employee in Sabah Cultural Board. Two hypothesis have been tested using statistical package for social science (SPSS) version 21.0. The findings indicated that intrinsic has the highest significant relationship to employee performances. The employee believes that the intrinsic reward are the most common factor that affects the employee performances. The implication of each variables and further suggestion for future research were identified and proposed.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Jamikah, Mohd Azizan
2013773161
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Tajuddin, Dewi
dewi400@uitm.edu.my
Advisor
Henry, Bernardette @ Jacynta
berna469@uitm.edu.my
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Personnel management. Employment management > Incentives. Incentive awards
H Social Sciences > HF Commerce > Personnel management. Employment management > Job evaluation
H Social Sciences > HF Commerce > Personnel management. Employment management > Job satisfaction
H Social Sciences > HF Commerce > Personnel management. Employment management > Performance standards
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Internal marketing, reward system, impact, employee performance
Date: 2015
URI: https://ir.uitm.edu.my/id/eprint/69574
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