The factor that determine the attitude on hybrid car of UiTM Sabah students / Farrah Nur Ezza Fauad

Fauad, Farrah Nur Ezza (2015) The factor that determine the attitude on hybrid car of UiTM Sabah students / Farrah Nur Ezza Fauad. [Student Project] (Unpublished)

Abstract

The paper looks into attitude on hybrid car on UiTM Sabah students. A questionnaire was designed with a sample size of 150 within the area of UiTM Sabah campus. The objectives of research are to determine the student's attitude towards hybrid car in the mind of final students of degree level and above. The analysis was done keeping demographic like age, gender, education level, status, and own a car or not. The research shows some interesting facts which could have great importance to the consumer's environmental concern and brand image awareness which specifically for the UiTM Sabah students. Basically the respondent for this research is Bumiputra since it only held in the UiTM Sabah area. From the analysis result that been gained, it is only show for the Bumiputra's UiTM Sabah student attitude on hybrid car only.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Fauad, Farrah Nur Ezza 2013288262
Contributors:	Contribution Name Email / ID Num. Advisor Ag Damit, Dayang Haryani Diana dayan457@uitm.edu.my Advisor Jamil, Mat Yasin pmyasin@sabah.uitm.edu.my Advisor Andrew, Jasmine Vivienne jasmineva@uitm.edu.my
Subjects:	H Social Sciences > HE Transportation and Communications > Transportation (General works). Communication and traffic H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling T Technology > TA Engineering. Civil engineering > Transportation engineering
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Attitude; Hybrid Car; UiTM Sabah Students
Date:	2015
URI:	https://ir.uitm.edu.my/id/eprint/67750