Ibnu Rasid, Mohd Shahrul Eshyan
(2015)
Measuring perceived service quality of Halal food restaurant in Kota Kinabalu, Sabah / Mohd Shahrul Eshyan Ibnu Rasid.
[Student Project]
(Unpublished)
Abstract
The service quality is a critical success factor of the halal food restaurant. The manager of the halal food restaurant needs to measure and improves on their service quality continuously. For this research, the knowledge on measurement of the service quality of the halal food restaurant is needed in Kota Kinabalu Sabah. Furthermore, the way of the customer perceiving the service quality depends on the type of service given where the service is provided in the restaurant. Thus, this paper aims to propose a service quality dimension that are suitable designed for measuring perceived services quality of halal food restaurant in Kota Kinabalu Sabah.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Ibnu Rasid, Mohd Shahrul Eshyan 2013834222 |
Contributors: | Contribution Name Email / ID Num. Advisor Stephen, Jacqueline Koh Siew Len jacqu807@uitm.edu.my Advisor Mohd Salleh, Noorziah noorziah@uitm.edu.my UNSPECIFIED Abd. Shukor, Jum Rafiah UNSPECIFIED |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification T Technology > TX Home economics > Food service T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc. |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Service quality; Halal food restaurant; Research |
Date: | 2015 |
URI: | https://ir.uitm.edu.my/id/eprint/67749 |
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