Measuring perceived service quality of Halal food restaurant in Kota Kinabalu, Sabah / Mohd Shahrul Eshyan Ibnu Rasid

Ibnu Rasid, Mohd Shahrul Eshyan (2015) Measuring perceived service quality of Halal food restaurant in Kota Kinabalu, Sabah / Mohd Shahrul Eshyan Ibnu Rasid. [Student Project] (Unpublished)

Abstract

The service quality is a critical success factor of the halal food restaurant. The manager of the halal food restaurant needs to measure and improves on their service quality continuously. For this research, the knowledge on measurement of the service quality of the halal food restaurant is needed in Kota Kinabalu Sabah. Furthermore, the way of the customer perceiving the service quality depends on the type of service given where the service is provided in the restaurant. Thus, this paper aims to propose a service quality dimension that are suitable designed for measuring perceived services quality of halal food restaurant in Kota Kinabalu Sabah.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Ibnu Rasid, Mohd Shahrul Eshyan
2013834222
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Stephen, Jacqueline Koh Siew Len
jacqu807@uitm.edu.my
Advisor
Mohd Salleh, Noorziah
noorziah@uitm.edu.my
UNSPECIFIED
Abd. Shukor, Jum Rafiah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Food service
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Service quality; Halal food restaurant; Research
Date: 2015
URI: https://ir.uitm.edu.my/id/eprint/67749
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