Abstract
In the competitive era, customer retention has become an important element in the survival of the firms. Losing customers to competitors is a continuing threat, since the potential for this loss is only with a small mistake. This study aimed to investigate the effect of determining the customer on customer retention, focusing on the role of service satisfaction to see recovery as a mediator in this relationship. The study concluded that, although a direct relationship exists between the relationship of faith and satisfaction with rehabilitation services, rehabilitation service visits play a complementary role that no additional direct in this connection. Investigations are still in the context of Malaysia Airline industry in general. Quantitative methods have been adopted using a self-administered questionnaire as a tool for data collection. The unit of analysis is the Malaysian passengers traveling by local airlines are facing different and service failures. Statistical Package for Social Science (SPSS) was used to analyze the data. The findings confirm that the service recovery satisfaction has a mediating effect on the relationship between faith and customer retention.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Juimin, Abdul Hafidz 2013754283 |
Contributors: | Contribution Name Email / ID Num. Advisor Stephen, Jacqueline Koh Siew Len jacqu807@uitm.edu.my Advisor Mohd Salleh, Noorziah noorziah@uitm.edu.my |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Customer retention; Customer satisfaction; Service recovery |
Date: | 2016 |
URI: | https://ir.uitm.edu.my/id/eprint/67482 |
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