The attitude of female students towards online shopping / Aizatul Aqilah Mohd Latib

Mohd Latib, Aizatul Aqilah (2015) The attitude of female students towards online shopping / Aizatul Aqilah Mohd Latib. [Student Project] (Unpublished)

Abstract

Online business had become a trend nowadays and businessmen and businesswomen need to change their way of sale from traditional to modern in which by click. As the online purchasing grows, it is vital to identify and understand the attitude of female students towards online shopping. This research will explore the factors that influence the attitude of female students towards online shopping. Online shopping is significant with female, therefore this study will find out what are the factors that affect their attitude to purchase any products through online. This study consists of three independent variables that may influence the attitude of female students which are trust in online shopping, brand awareness and word-of-mouth
(WOM).

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mohd Latib, Aizatul Aqilah 2013142535
Contributors:	Contribution Name Email / ID Num. Advisor Ag Damit, Dayang Haryani Diana dayan457@uitm.edu.my Advisor Jamil, Mat Yasin UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Electronic commerce
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Attitude, female students, online shopping
Date:	2015
URI:	https://ir.uitm.edu.my/id/eprint/67060