The factors influencing purchase intention towards dietary supplement / Syafiq Aqmal Azmi

This research are conducted under title factor influence purchase intention towards dietary supplements in Sungai Buloh. There are lower in clinical evidence that gives support to health if they consume the dietary supplement. The number of sales increase due to the awareness of the consumer towards consumption of health supplement. Recently, the consumer gives more attention towards nutritional for maintaining their healthy lifestyle and avoid from danger diseases like heart disease, obesity, arthritis and cancer . Accordingly to (Blendon, Desroches , Benson, Brodie, & Altman, 2001) people are aware of unhealthy lifestyle with the possibilities that will affect to them and get better understanding and knowledge of chronic diseases. Therefore, the consumption of dietary supplement shows good and better result for the consumer and become importance for their living lifestyle. There are several pharmacies that operates and selling pharmaceuticals product, dietary supplements and medicines in Kuang, Sungai Buloh. People are aware the existing of the pharmacies and obtain any medical or healthy supplements from them . Thus, this study are conducted to study the factors influence purchase intention towards dietary supplements which is Vitamins among people in Kuang, Sungai Buloh. By conducting this research will helps as reference material on understanding , learn and get information about what are the factors influence consumer’s intention towards purchasing dietary supplements among people in Sungai Buloh. This study also contribute to any researcher or organization that seek for the additional information from secondary data resources .