The influence of skilled employees towards marketing competencies / Idayuwati Abdullah @ Ab Rahman

Abdullah @ Ab Rahman, Idayuwati (2001) The influence of skilled employees towards marketing competencies / Idayuwati Abdullah @ Ab Rahman. [Student Project] (Submitted)

Abstract

Marketing competencies are “focus point” that funnel peoples’ skills and efforts to make greater effect. Marketing competencies, on an organizational level, are a synergistic blending of the core competencies that the employees bring to work every day.
The aim of this study is to explore whether skilled employees can influenced the marketing competencies. The skilled employees that consists of task handling skills and people handling skills. Based on competencies identified by SCANS that have 5 competency areas and three basic skills have been adopted to develop the questionnaire.
This study have came to the outcome that there was s significant relationship between skilled employees and marketing competencies that had been tested using the hypotheses testing.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Abdullah @ Ab Rahman, Idayuwati 99112825
Contributors:	Contribution Name Email / ID Num. Thesis advisor Mansor, Norudin UNSPECIFIED
Subjects:	H Social Sciences > HA Statistics H Social Sciences > HA Statistics > Statistical data H Social Sciences > HF Commerce H Social Sciences > HF Commerce > Personnel management. Employment management H Social Sciences > HF Commerce > Personnel management. Employment management > Job satisfaction H Social Sciences > HF Commerce > Personnel management. Employment management > Employee motivation
Divisions:	Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme:	Bachelor Of Business Administration (Hons) Marketing
Keywords:	Skilled Employees ; Marketing Competencies ; Organizational Level ; Handling Skills
Date:	April 2001
URI:	https://ir.uitm.edu.my/id/eprint/59810