Abstract
The purpose of this research is to prove that the continuous training programs will lead to customer service quality.
There were several problems occurred during conducting the research. The research was done during the working hours and the workers should not be distracted, therefore it took a lengthy of times for them to return the questionnaires. This research also has a difficulty to collect an accurate data when several of the questions required them to revise their past training experience.
In order to prove this research, several research methods are used where it starts from: -
a)Primary and secondary data collection
b)Design a Disproportionate Stratified Sample
c)Data analysis by using SPSS (Statistical Packages for Social Science)
* 19 questionnaires have been distributed and only 16 were returned.
From the analysis, it can be stated that most of the respondents show positive reaction and learning toward a training program’s presentation. It also shows that they are positively changed because of the training programs that were done effectively and continuously
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Ambak, Azlinah 97373935 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Nawi, Abdol Samad UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations |
Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management |
Programme: | Bachelor Of Business Administration (Hons) Marketing |
Keywords: | PPIIKT (Permai Park Inn International Kuala Terengganu) ; Training Programs ; Customer Service Quality |
Date: | October 1999 |
URI: | https://ir.uitm.edu.my/id/eprint/59621 |
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