Abstract
This project paper is prepared as a partial fulfillment of the Bachelor of Business Administration (BBA) majoring in Marketing. Due to this purpose, I have determined the topic of my research study towards PETRONAS MITCO Japan entitled “ A Study on Late Delivery from PETRONAS MITCO Japan to Customer. This study is focused more on problem that occurred due to late delivery of goods.
This project paper contains seven chapters. It includes an introduction, company background, literature review, methodology, data interpretation analysis, conclusions and recommendations.
The project paper will present a research of contemporary issues relating to service offer by PETRONAS MITCO Japan. Total number of 22 respondents that represent the MITCO Japan customers have been interviewed based on sampling method of stratified sampling technique for MITCO Japan customers in order to gather the related information to this research. The target population of the study was based to MITCO Japan customers who were from PETRONAS OPU and Non-OPU.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Jafar, Che Hamiza UNSPECIFIED |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Zakaria, Farok UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations |
Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management |
Programme: | Bachelor Of Business Administration (Hons) Marketing |
Keywords: | PETRONAS MITCO Japan ; PETRONAS OPU ; Late Delivery |
Date: | 17 October 1999 |
URI: | https://ir.uitm.edu.my/id/eprint/59141 |
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