Factors that contribute the satisfactions among consumer towards the water supply in Merbok, Kedah / Nor Azira Sukarnor and Nurul Nabila Zainol

Sukarnor, Nor Azira and Zainol, Nurul Nabila (2018) Factors that contribute the satisfactions among consumer towards the water supply in Merbok, Kedah / Nor Azira Sukarnor and Nurul Nabila Zainol. [Student Project] (Submitted)

Abstract

The objective of this research is to study the relationship between customer satisfaction and the factor that contribute which are availability of water, service provider and quality of water. A total respondent 375 people that lives in Merbok were selected to fill the set of questionnaire that consist of 5 sections which are Demographic Information (section A), Consumer Satisfaction (Section B), Availability of Water (Section C), Service Provider (Section D) and Quality of Water (Section E). The data was analyzed with Descriptive Statistics and Pearson Correlation of Statistical Package for Social Sciences (SPSS) version 2.0. The result indicates that there were positive correlations between consumer satisfactions and factor that
influences which are availability of water, service provider and quality of water.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Sukarnor, Nor Azira 2015100911 Zainol, Nurul Nabila 2015102675
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Kedah > Sg Petani Campus
Programme:	BACHELOR OF ADMINISTRATIVE SCIENCE
Keywords:	consumer satisfaction, availability of water, service provider and quality of water
Date:	January 2018
URI:	https://ir.uitm.edu.my/id/eprint/55894