ENT 300 : Case Study : Mudim Zakaria Food Industries Sdn. Bhd / Nayli Hafizah Hamuda Azhar

I choose Mudim Zakaria Food Industries Sdn.Bhd (MUDIM) for my case study because, it is one of the local companies owned by ‘bumiputera’ which has penetrated their market into international level. In 1987, the founder of the company, Tuan Haji Zakaria bin Arshad managed to add a line of products with a manufacturer of chili sauce and soy sauce. His business then was taken over by his son, Tuan Haji Shaarani bin Haji Zakaria who is responsible in development and progress of MUDIM. At the end of the case study, I have learned that achievement in marketing is contributed by upgraded marketing strategies which are, following quality control specification, using advanced technology, good product distribution and blending with past experiences. In addition, I have learned that characteristics and competencies of an entrepreneur are crucial to determine the future of a business. Therefore, entrepreneurs must have competencies such as initiative, concern for high quality of work, persuasion skill and problem-solving skill to make improvement in business performance.