Effects of the personality traits on the experienced service quality in training camp/ Nor Atirah Razak

Razak, Nor Atirah (2018) Effects of the personality traits on the experienced service quality in training camp/ Nor Atirah Razak. [Student Project]

Abstract

This study will be conduct in training camp because this study investigates the effect of personality traits on the experienced service quality of the customers in the training camp sector. This will be important information for the training camp management. It can help the training camp management develop a specific program for customers with specific preferences. Training camp can differentiate themselves from the competitors and gain a competitive advantage. On basis of this study can be conclude that there is significant positive effect of extraversion on the personality traits. Then, there is significant negative effect of neuroticism on the experienced service quality.

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Item Type: Student Project
Creators:
Creators
Email / ID Num.
Razak, Nor Atirah
2015640048
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohamad Malom, Mardziyana
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > HF Commerce > Personnel management. Employment management > Performance standards
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Faculty of Business Management
Keywords: Training camp, Service quality, Personality traits, UiTM Cawangan Johor Segamat
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/55408
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