Razak, Nor Atirah
(2018)
Effects of the personality traits on the experienced service quality in training camp/ Nor Atirah Razak.
[Student Project]
Abstract
This study will be conduct in training camp because this study investigates the effect of personality traits on the experienced service quality of the customers in the training camp sector. This will be important information for the training camp management. It can help the training camp management develop a specific program for customers with specific preferences. Training camp can differentiate themselves from the competitors and gain a competitive advantage. On basis of this study can be conclude that there is significant positive effect of extraversion on the personality traits. Then, there is significant negative effect of neuroticism on the experienced service quality.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Razak, Nor Atirah 2015640048 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Mohamad Malom, Mardziyana UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Customer services. Customer relations H Social Sciences > HF Commerce > Personnel management. Employment management > Performance standards |
Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management |
Programme: | Faculty of Business Management |
Keywords: | Training camp, Service quality, Personality traits, UiTM Cawangan Johor Segamat |
Date: | 2018 |
URI: | https://ir.uitm.edu.my/id/eprint/55408 |
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