Rosli, Qistina
(2018)
Factor that influence customer's preference towards choosing theme park at Hello Kitty Town and Thomas Town Puteri Harbour/ Qistina Rosli.
Industrial Training.
Faculty of Business Administration, Segamat.
(Unpublished)
Abstract
This chapter fundamentally focus on the background of this research. This chapter will summarize about the objectives of the study to see whether the objectives in the study are relevant or not. This chapter also will explain about the company profile, problem statement which is the main problem the company face and also purpose or this study.
Metadata
| Item Type: | Monograph (Industrial Training) |
|---|---|
| Creators: | Creators Email / ID Num. Rosli, Qistina 2016537997 |
| Contributors: | Contribution Name Email / ID Num. Thesis advisor Ismail, Mazlina UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations |
| Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management |
| Keywords: | Theme park, Customer preference, Sanrio Hello Kitty Town, Thomas Town, UiTM Cawangan Johor Segamat |
| Date: | 2018 |
| URI: | https://ir.uitm.edu.my/id/eprint/55318 |
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