Level of customer satisfaction towards product offered by Idea Printworks / Syafiqah Syuhada Siabu

Siabu, Syafiqah Syuhada (2018) Level of customer satisfaction towards product offered by Idea Printworks / Syafiqah Syuhada Siabu. [Student Project] (Unpublished)

Abstract

The study intended to determine the level of customer satisfaction towards product offered by Idea Printworks. A conceptual research adapted from journal of customer satisfaction by Crous (2009). A survey will be conduct for 100 customers in Idea Printworks. This research can give the latest information for the company of Idea Printworks to improve the products and services provided by them to the customers. Other than that, the theoretical contribution of this study is the extension of the level of customer satisfaction towards product offered by Idea Printworks.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Siabu, Syafiqah Syuhada 2015180307
Contributors:	Contribution Name Email / ID Num. Thesis advisor Mohamad Malon, Mardziyana UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing > Management > Product management H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Pricing
Divisions:	Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Printing industry, Customer statisfaction, Product quality, Product price, Staff service, UiTM Cawangan Johor Segamat
Date:	2018
URI:	https://ir.uitm.edu.my/id/eprint/53172