The relationship between factors that contribute to customer's mall loyalty: a study on Plaza Pelangi Johor Bahru Mall / Noor Syafiqah Samsudin

Samsudin, Noor Syafiqah (2018) The relationship between factors that contribute to customer's mall loyalty: a study on Plaza Pelangi Johor Bahru Mall / Noor Syafiqah Samsudin. [Student Project] (Unpublished)

Abstract

This study was carried out to identify mall image factors, analyse and discuss how customers mall loyalty is influenced by mall image criteria. Moreover, the research objective of this study is to study the relationship between mall image criteria and customers mall loyalty and to identify the most significant factor that influence customers mall loyalty at Plaza Pelangi Johor Bahru. However, quantitative method is using for this study. The primary data for this study is questionnaire. Data were obtained from shoppers at Plaza Pelangi Johor Bahru. 120 questionnaires were distributed at Plaza Pelangi Mall but only 100 returned and can be recorded. However, the purpose of this research is to choose and introduce the best and the most significant factors of those variables. Therefore, the results show that customer's mall loyalty has relationship with independent variables. All independent variables which are access, atmosphere, price/promotion and cross category assortment has positive relationship and strength correlation with customer's mall loyalty.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Samsudin, Noor Syafiqah
2015165089
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Shaik Alaudeen, Muharratul Sharifah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administrations (Hons) Marketing
Keywords: Mall loyalty, customer loyalty, price, promotion, cross category assortment, UiTM Cawangan Johor Segamat
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/51727
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