A study on the importance of halal certificate on customer's buying decision / Noranas Nasip Serak

For Muslims, food that they consume must be Halal. Halal as refer to Quran can be
defined as permitted, lawful, allowed or legal that is the opposite of illegal, unlawful or
forbidden which in Quran is stated as Haram (Doi, 2007 and Tieman, 2011 ). However, Halal
does not only apply for food but it also cover all activities related to ibadat, muamalat or
mua'sharah (Hussaini, 1993; Mohamad, 2005 & Tieman, 2011 ). This paper attempt to know the
importance of halal certification on customer's buying decision since customer become more
conscious towards their purchases especially when it comes to food or product that they will
consume. Therefore, they will look for any trusted proof that put them in assurance before
making their purchases. Therefore, marketers need to know whether having halal certificate or
logo will affect consumer's buying decision. Not only that, researcher also want to determine the
extent of which consumer will purchase product that has halal certificate and logo as well as to
know whether the sales and the product future growth will be affected when it has halal
certificate and logo. For this paper, researcher will use SPSS in order to analyze data after the
researcher distributor 370 questionnaire to 370 respondents in Sulaman, Manggalal and
Sepanggar area at Kota Kinabalu, Sabah. The finding shows that there is a positive
relationship between the importance of halal certificate with customers buying decision (HI)
as well as there is a positive relationship between customer buying decision with the sales of
product (H2).