Air Asia customer services / Muhammad Syafiq Shamsulnidza … [et al.]

Shamsulnidza, Muhammad Syafiq and Abu Bakar, Nor Zam Rizana and Tabrani, Nahli and Mokhsin, Muhammad Faris (2018) Air Asia customer services / Muhammad Syafiq Shamsulnidza … [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

The aim of this study to investigate the problems with AirAsia system and services that complained by customers. As we already know, Air Asia is one of flight service in Malaysia. The customers who want to use this service can do either from the counter itself or by Internet service. Unfortunately, several service that offered by Air Asia not fulfill customer's satisfaction. Although AirAsia represent a low cost flight services, a satisfied services should not be neglected. In entrepreneurship, there no such things as perfect because there are always a room for improvement or a better solutions for each crisis or issues. As a well-known company most likely around the world, AirAsia should provide a better services and also handled every crisis professionally. The study will be more stressing on problem of ticketing services, luggage services and also customer service counter.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Shamsulnidza, Muhammad Syafiq
2015627244
Abu Bakar, Nor Zam Rizana
2015255012
Tabrani, Nahli
201540088
Mokhsin, Muhammad Faris
2015412278
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Zainal Abidin, Zanariah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Health Sciences
Keywords: Air Asia, Customer, Service
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/49924
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