Abstract
The aim of this study to investigate the problems with AirAsia system and services that complained by customers. As we already know, Air Asia is one of flight service in Malaysia. The customers who want to use this service can do either from the counter itself or by Internet service. Unfortunately, several service that offered by Air Asia not fulfill customer's satisfaction. Although AirAsia represent a low cost flight services, a satisfied services should not be neglected. In entrepreneurship, there no such things as perfect because there are always a room for improvement or a better solutions for each crisis or issues. As a well-known company most likely around the world, AirAsia should provide a better services and also handled every crisis professionally. The study will be more stressing on problem of ticketing services, luggage services and also customer service counter.
Metadata
Item Type: | Entrepreneurship Project |
---|---|
Creators: | Creators Email / ID Num. Shamsulnidza, Muhammad Syafiq 2015627244 Abu Bakar, Nor Zam Rizana 2015255012 Tabrani, Nahli 201540088 Mokhsin, Muhammad Faris 2015412278 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Zainal Abidin, Zanariah UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations |
Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Health Sciences |
Keywords: | Air Asia, Customer, Service |
Date: | 2018 |
URI: | https://ir.uitm.edu.my/id/eprint/49924 |
Download
49924.pdf
Download (642kB)