The Scene Cafe and Bistro / Mohamad Afiq Zuber ... [et al.]

The planning of the cafe that more focus on the franchises because there is the
Worldwide Franchising Statistics (1995) where the consultancy surveyed state that the
franchising in Malaysia do not very developed as compared to the other country such as
United States and Japan. According to the author of research, Vitor F.C Goncalves &
etc .• "The presence of international franchise systems is dominant, but a small number
of local concepts were developed and some have already started international
operations". However, it is not easy to develop a small business while have to compete
with other franchising competitors such as Mc Donalds, KFC, Pizza Hut and other
cafes. According to it, The Scene Cafe and Bistro have its own operational strategies
and the most importantly how the concepts will be. We want to have an upscale,
relaxing and leisure interior design in order to attract and keep customers. In addition,
the cafe will be facilitating with innovative environment such as the affordable access to
the internet or online services, reading section, and a partition for the gamers.
Such as the Cafe Jubilee in Malta (1998), it is the first chain of cafe/bistro that
was totally conceived locally by itself. In the business proposal of The Scene Cafe and
Bistro is actually focus on the local operational to successfully stand with its own
strategic partnership. By becoming The Scene Cafe and Bistro, the clients will satisfy to
enjoy the food and drink in a unique homely environment. Why we choosing the
franchise? This is because the food industries are becoming increasingly popular that
make high profit which is available in the food and beverage industry .In fact, food is always in demand, there is no worry for our business to shut down. With the existence
of the expertise, the highly commitment, the high-qualified franchisor team and more
knowledge in the aspects of this business, it will reduce the risk of failure. In order to
achieve the purposed of this business, we are oriented to cope with the constantlychanging
needs of the customers. It is also important to adapt their expectations and
demands.