Juice Paradise / Nurkhairunnisa Mohd Salleh ... [et al.]

Mohd Salleh, Nurkhairunnisa and Ramlan, Mohammad Raimi and Petrus, Fennie and Alias, Saida and Mohd Arif, Sarina (2011) Juice Paradise / Nurkhairunnisa Mohd Salleh ... [et al.]. [Entrepreneurship Project] (Unpublished)


This business plan is Juice Paradise, a new small-sized cafeteria located at One Borneo
Hypermall which leisure places, Kota Kinabalu. Juice Paradise emphasis will be on healthy
juice drinks.
The market can be segmented into three different groups that it aims to target. The groups are
women, men and children. This type of groups will go thru our cafeteria during go and return
from Office and also during weekend for leisure purpose.
Juice Paradise has assembled a strong management team. Firstly, Nur Khairunnisa Mohd
Salleh will be the General Manager also reacts as an office leader to ensure all the restaurant
activity will work effectively; Saida Alias will be responsible for all the operation process
from raw material to customer or end user. Next, Sarina Mohd Arif will be responsible for all
of the finance and accounting functions which will be invaluable in keeping Juice Paradise on
track and profitable. Marketing Manager is Fennie Petrus which will be arranging the entire
marketing project to introduce our cafeteria to the public which including planning all the
marketing strategy. Last but not least, the Administration Manager, Mohammad Raimi
Ramlan responsible to control all the activity outside and will act as a public relation to deal
with the supplier.
Our business will be set as a partnership business. We all agree to undertake a joint
business and jointly own the business and will carry out the business, share the capital, and
profits. Our contribution is RM 18000 and some contribution of assets such as laptop,
blender, freezer and refrigerator. Other resources of capital will be from the bank. We will
take loan as RM 15,000.


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