Moving Waffle Enterprise / Ahmad Taufiq Ashmar... [et al.]

Ashmar, Ahmad Taufiq and Jossillin, Flerrencius and Masinin, Md. Kazirul and Omar, Syam Rizal (2014) Moving Waffle Enterprise / Ahmad Taufiq Ashmar... [et al.]. [Entrepreneurship Project] (Unpublished)


First of all, the name of our company is the Moving Waffle Enterprise and the nature of our
business is partnership. Our main activity is the food production and services. Our business
aim is to provide peoples with fast food and beverages.
The reason why we want to start the business is because we saw the trend of food business
nowadays in overseas which is the moving food truck business. We saw the opportunity of
this business if we start it in Malaysia because this kind of business is very new in this
After studying this business with all members, we decided to do the business plan about this
kind of business. We all agreed to apply the system of moving truck business in Malaysia,
and our starting point is in Kota Kinabalu Sabah. We also decided to sell fast food as our
product. In our very simple observation, we saw that waffles have high demand in market so
we finally agreed to sell waffles as our main product.
Our business premise will be located at UA jalan sepanggar Kota kinabalu and the business
will operate all around the Kota Kinabalu district. The estimated time to begin our business
will be on January 13, 2016 according to our partnerships agreement made on February 14,
The purpose of writing this whole business plan is to convince the venture capitalists,
Investors, and bankers in order to raise our capital and obtain a specific amount of loan for
the beginning of our business. This business plan is also written for the guideline purpose for
day-to-day management of the business.


Item Type: Entrepreneurship Project
Email / ID Num.
Ashmar, Ahmad Taufiq
Jossillin, Flerrencius
Masinin, Md. Kazirul
Omar, Syam Rizal
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Food service
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Plantation and Agrotechnology
Keywords: Business plan; Business management; Entrepreneurship
Date: 19 March 2014
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