Moving Waffle Enterprise / Ahmad Taufiq Ashmar... [et al.]

First of all, the name of our company is the Moving Waffle Enterprise and the nature of our
business is partnership. Our main activity is the food production and services. Our business
aim is to provide peoples with fast food and beverages.
The reason why we want to start the business is because we saw the trend of food business
nowadays in overseas which is the moving food truck business. We saw the opportunity of
this business if we start it in Malaysia because this kind of business is very new in this
country.
After studying this business with all members, we decided to do the business plan about this
kind of business. We all agreed to apply the system of moving truck business in Malaysia,
and our starting point is in Kota Kinabalu Sabah. We also decided to sell fast food as our
product. In our very simple observation, we saw that waffles have high demand in market so
we finally agreed to sell waffles as our main product.
Our business premise will be located at UA jalan sepanggar Kota kinabalu and the business
will operate all around the Kota Kinabalu district. The estimated time to begin our business
will be on January 13, 2016 according to our partnerships agreement made on February 14,
2014.
The purpose of writing this whole business plan is to convince the venture capitalists,
Investors, and bankers in order to raise our capital and obtain a specific amount of loan for
the beginning of our business. This business plan is also written for the guideline purpose for
day-to-day management of the business.