Abstract
Our company, Frozen Parlour plans to provide visually attractive ice cream
dessert in Sabah for Sabahan to enjoy different ice cream dessert than that is offered in
the market.
We shall be employing prior to those who have dessert design background and
those who have education background in Sales and Marketing management. Apart from
that, our shop relies on good customer service to retain loyal customers. Hence, we will
focus on employing those who have excellent personal qualities, including good
communication skills, a neat appearance and punctuality. The positions available are
ice cream server, dessert technician, ice cream flavors consultant, dessert creation
associate shift, supervisor crew members, ice cream decorator, store manager and
maintenance manager.
Our business is formed on December 2013and consist of five partners; Cyrina
Eve Cyrinus, Shahrlene Jupiri, Noorzafiera Jikri ,Noratiqah Alimin and Rax Innocent
Vincent. Our business located at G-328, Ground Floor, Borneo Hypermall,
JalanSulaman 88400 Kota Kinabalu, Sabah, Malaysia.
Our main product is ice cream. The ice creams that we use will be from our
supplier, which is from the Walls Company. We offer a wide range of special Ice cream
design and flavors. Our main menus are Banana Split Ice Cream, Ice Cream Sandwich
and Chocolate Ice Cream Cake Roll. These are the 3 ways for us to serve our
customers, customers can choose how they want their ice creams from the 3 menus as
according to their own desire flavors. The different flavors that our company offer are;
Choco Almond Fudge, Strawberry Cheesecake, Fruit Salad, Double Dutch, cookies and
cream and Mocha Crumble.
The main factor why we choose ice cream for our business is because, ice
cream is universal and can be consume for people of different ages, different
background and many more. Other than that ice cream is suitable for Sabahan market because the weather is quite hot, and ice cream is the best way to make them feel
good.
Our future plans for this business is to introduce this type of ice cream dessert
worldwide and hope it could be well known and established ice cream dessert cafe such
as TuttiFutti, Vedablu, and Karamel Almondo.
Metadata
Item Type: | Entrepreneurship Project |
---|---|
Creators: | Creators Email / ID Num. Eve, Cyrina 2010182607 Alimin, Noratiqah 2010798019 Jikri, Noorzafiera 2010701717 Vincent, Rax Innocent 2010594367 Jupiri, Shahrlene 2010318657 |
Subjects: | T Technology > TX Home economics > Cooking > Baking. Confectionery > Desserts, pies, and puddings. Pastry T Technology > TX Home economics > Food service T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc. |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Hotel and Tourism Management |
Keywords: | Business plan; Business management; Entrepreneurship |
Date: | 9 April 2013 |
URI: | https://ir.uitm.edu.my/id/eprint/47309 |
Download
47309.pdf
Download (742kB)