Marvellous Restaurant / Jasekah Jusipin ... [et al.]

Jusipin, Jasekah and Caius, Catay Sharon and Patrick, Jack and Japarit, Rosjaina and Marandan, Frisnoh (2014) Marvellous Restaurant / Jasekah Jusipin ... [et al.]. [Entrepreneurship Project] (Unpublished)


Marvelous Restaurant is a "steamboat buffet" unlike other restaurants, we provide interesting
and variety food at value price with a fun and happy dining atmosphere. Marvelous Restaurant is
the answer to an increasing demand for society whom wants value for everything their
purchases, wants enjoyable dining experience and is not willing to accept anything that does not
meet their expectation.
Nowadays, the rapid growth of Malaysia's economy lead competition in industries. Restaurant
industry is wide as restaurants are everywhere whether at the roadside,town even in shopping
mall have many restaurants. In today's highly competitive environment, it is becoming
increasingly more difficult to differentiate one restaurant concept from another. We do this by
being the buffet concept in raw food that features variety frozen food, fresh meats, vegetables
and seafood. Frozen seafood serving is differentiated by serving the food in satay style to make it
easier for customer pick the food at once. We also combine this feature with some cooked foods
menu. This concept will make customers are more satisfy to choose their food and enjoying their
Our target market are students, couple, families, workers, government servants, gender and age.
We will operate our business at Sulaman Sentral. This is a strategic location because it is near to
the highway and have high visibility from the road. Beside that the area of this place are lived by
many of our target market. Sulaman is near with education instititutions such as UMS, Ascot
Academy 1 Borneo, UiTM, Politeknik and Institut Latihan Perindustrian (ILP) Sepanggar which
are the source of students in our target market. This is developed place so many our target market
of workers live in this area. Public servants work at education institutions and Bangunan
Persekutuan, Pusat Akademi Bomba, Jabatan Kastam. High development of Sepanggar provide
many job opportunities so there are many workers lives in this area. We can see that this place
lived many families units
There are many factors that encourage us to selecting this business. First of all is to gain profit.
Successful business will give high profit that we deserve. This profit will be our income. Second
is we want to introduce different method in of steamboat restaurant. Our method of serving food
is different from other steamboat restaurants which is food prepared in satay style and the serving is self-serve. Our trademark will be "all you can eat" where customer can eat all food in
our restaurant at one price. We want to create healthy and quality fresh of food that people not
often taste. We want to create enjoyable and fun moment of eating that customer never forget.
Our future focus are we want our restaurant to be high standard of facilities, services and quality
of food that satisfy customers. We want to increase our sales as well as the profit until we can
open new branches in other places.


Item Type: Entrepreneurship Project
Email / ID Num.
Jusipin, Jasekah
Caius, Catay Sharon
Patrick, Jack
Japarit, Rosjaina
Marandan, Frisnoh
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
T Technology > TX Home economics > Food service
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Administrative Science and Policy Studies
Keywords: Business plan; Business management; Entrepreneurship
Date: March 2014
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