Anello Torta / Mohd Sufri Gari ... [et al.]

Gari, Mohd Sufri and Manan, Nur Zillia Amera and Zainil, Norlaila and Awg. Senik, Norbaizura (2015) Anello Torta / Mohd Sufri Gari ... [et al.]. [Entrepreneurship Project] (Unpublished)


Anello T orta is the name of the company in manufacturing the production of food.
Anello Torta produces local food which is cookies or known as 'Kuih Cincin' whereby the
local food cookies has their own flavour as well as the cookies having some innovation than
its origin. It is located in house No 180, Pkt 3 Jalan Pasar Kg. Likas Kota Kinabalu Sabah and
allows the locals, tourists and vendor such as Giant Supermarket, CKS, and Servay as well as
Philippines market customers at Kota Kinabalu city can purchase more kuih cincin because
nowadays, there is no competitor who produce kuih cincin in doing innovation of this local
food into modernization. Thus, it is the company who produce the kuih cincin modem. Moreover, Anello Torta's concepts are local and modern. It is able to attract the
customers because its flavour and able to serve the customers or consumers in one quick and
entice new or regular customer because its variety of flavour. Anello Torta expects to catch
the interest of a regular royal customer base with its cookies with flavour. The company also
plans to build a strong market position in the town, due to the partner's industry experience
and its less competitive climate in the area.
Next, our company aims to offer its products at a competitive price to meet the
demand of the middle to higher income local market area residents and vendor in
supermarket in Kota Kinabalu City. Furthermore, people in the Semenanjung Malaysia who attracted in local food Sabah
also will be more interested with the new product strategy and design of kuih cincin in
modernization and innovation of its cookies. So we believe that our company will be able to reach the objectives and goals also well-known for all people across Malaysia including
We, Anello Torta would take the opportunity that the business has the potential of
success provided that it is handled efficiently. This business is new in the market to people
from all ages who like to eat such as cookies. Nevertheless, food production is normally
operation in a shop and mostly they are operating at the shopping complex and going to open
online business.


Item Type: Entrepreneurship Project
Email / ID Num.
Gari, Mohd Sufri
Manan, Nur Zillia Amera
Zainil, Norlaila
Awg. Senik, Norbaizura
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HD Industries. Land use. Labor > Agricultural industries > Bakeries. Baked products
T Technology > TX Home economics > Nutrition. Foods and food supply
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cookies
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords: Business plan; Business management; Entrepreneurship
Date: 2015
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