Food Box / Blaise Marc Ali ... [et al.]

Ali, Blaise Marc and Roslan, Mohd Ruwais and Kadis, Izzat Ikhwan and Petrus, Alfred and Adnan, Mohd Syahmie (2017) Food Box / Blaise Marc Ali ... [et al.]. [Entrepreneurship Project] (Unpublished)


The Food Boxes is an idea which an opportunities to seller and small entrepreneur in
Malaysia who are willing to promote their product in the same time to help their
consumer to have ease of access in their stock by placing in our outlet in the same time
to satisfied the craziness of food lover by bring all the phenomenon food in Malaysia
into one place that called as THE FOOD BOXES. With the gigantic demand varieties of
food in Malaysia, The Food Boxes will capitalize on its proximity to student which needs
a taste of Malaysian product and filling their hungriness with a cheap and affordable
price of product such as Sate Kajang Hj.Samuri, Burger Bakar, Roti Grilled Cheese and
Cake Kak Kiah compared to other food serves in 1 Borneo. Therefore, The Food Boxes
offer customer with the product a place where they can seek their desires food in the
same time a place to hang out with their friends or family. Other than that, The Food
Boxes are offering customer to feel the greatness when entire online meal that famous
in the market such as Cheesy Bites, Cheesy flakes, Chocolate Jar, Tamar Cocoa and
Pekasam Daging AZ can be found in one outlet.
The Food Boxes will operate a 290 square feet corner lot in One Borneo Ground Floor
next to RadioShack which is easy to access by visitors or the specific target market. Our
chief executive officer had secured this location by contacting the owner and had made
a deal throughout 6 month lease with the option of extending.
The Food Boxes will operate within business hour according to operating hour of One
Borneo which is open at 10.00AM to 9.00PM. Based on statistical research, the outlet
will be needed to employ 2 workers in helping the customers to find their product in
the same time to decrease potential of theft with a manager to manage the place to
maintain the cash inflow and minimising outflow from any abnormal cost to occur.
In addition, our shareholder provided RM250'000 as a capital. The company is expected
to grow sales revenue of RM10000-15000 per month in normal working month season
and expecting of RM19'000 maximum in any season. As The Food Boxes idea was to
maintain 50% gross profit margin therefore the company are expecting Increasing 5% in
the next month which flow a gross profit to RM10000 per month. In 2 years operation,
a dream to build a potential food trucks in many Kota Kinabalu areas to increase our
potential business will be succeed in order to expand our market in the competitive


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