Why consumers buy green product rather than normal product / Nortini Kata

Kata, Nortini (2015) Why consumers buy green product rather than normal product / Nortini Kata. [Student Project] (Unpublished)

Abstract

This study examined why consumers buy green product rather than normal
product by investigating what are the important elements that attract consumers to buy
green product. The elements or factors identified include acceptable price, company
image, actual green product impact, promotion and packaging. The quantitative
method was used in the data collection by distributing questionnaires to 120
respondents in the Kota Kinabalu area The result of this study shows that majority of
the consumers buy green product because of the actual green impact.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Kata, Nortini 2009975905
Subjects:	H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Pricing
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Acceptable price; Company image; Actual green product; Promotion
Date:	January 2015
URI:	https://ir.uitm.edu.my/id/eprint/43260