Factors affecting customer loyalty on mobile internet subscription among non-resident students in UiTM Kedah / Siti Zahara Abdul Kareem and Noor llie Zuhaili Yahaya

Abdul Kareem, Siti Zahara and Yahaya, Noor llie Zuhaili (2018) Factors affecting customer loyalty on mobile internet subscription among non-resident students in UiTM Kedah / Siti Zahara Abdul Kareem and Noor llie Zuhaili Yahaya. [Student Project] (Submitted)

Abstract

This chapter provides an overview of this study, which consists of eight main sections. Beginning with the background of study, this chapter identifies the issues ascertain the research problem, research problem and the objective of this research endeavour. It also highlights the significance, scope of the study, provides the definition of terms and concludes with a discussion on the remaining chapters.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Abdul Kareem, Siti Zahara 2016577537) Yahaya, Noor llie Zuhaili 2016734319
Contributors:	Contribution Name Email / ID Num. Thesis advisor Rusli, Noorayuni UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Administrative Science and Policy Studies
Programme:	Bachelor of Administrative Science
Keywords:	Mobile internet; UiTM Kedah; Students
Date:	December 2018
URI:	https://ir.uitm.edu.my/id/eprint/43012