Customer-supplier relationship management performance model for SMEs: missing link between logistic and business intermediaries / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir.

Mohamad Shah, Muhamad Fairos and Wahab, Samsudin and Tahir, Mohd Subri (2016) Customer-supplier relationship management performance model for SMEs: missing link between logistic and business intermediaries / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir. ASEAN Entrepreneurship Journal (AEJ), 2 (2). pp. 18-30. ISSN 2289-2125

Abstract

Small and medium enterprises (SMEs) are playing an increasingly important role in sustaining economic growth and logistic system in Malaysia. SMEs also play a very crucial role in customer relationship as they may serve the roles of customer, distributor producer and supplier. However, the adaptation of customer relationship in Malaysian SMEs has not been broadly explored. C-SRMP model for logistic service presents the combination of financial strategy, location strategy, business process strategy, and technology strategy. Further study has important managerial implications as the findings will enable management of SMEs to understand progressive and highly varied C-SRMP practices and contextual factors that contribute to the SRMP as well as effective, efficient and innovative implementation.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Mohamad Shah, Muhamad Fairos
mohd.fairos76@gmail.com,
Wahab, Samsudin
samsudinphd@yahoo.com,
Tahir, Mohd Subri
subri@salam.uitm.edu.my,
Subjects: H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > HF Commerce > Personnel management. Employment management > Performance standards
Divisions: Universiti Teknologi MARA, Shah Alam > Malaysian Academy of SME and Entrepreneurship Development (MASMED)
Journal or Publication Title: ASEAN Entrepreneurship Journal (AEJ)
UiTM Journal Collections: UiTM Journal > ASEAN Entrepreneurship Journal (AEJ)
ISSN: 2289-2125
Volume: 2
Number: 2
Page Range: pp. 18-30
Keywords: Customer, Supplier, Relationship management
Date: 2016
URI: https://ir.uitm.edu.my/id/eprint/42471
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