The importance of employee engagement and staff morale towards their performance : A study of Malaysia Airlines Berhad (MAB) Kota Kinabalu, Sabah / Veronica Lubinti

Lubinti, Veronica (2015) The importance of employee engagement and staff morale towards their performance : A study of Malaysia Airlines Berhad (MAB) Kota Kinabalu, Sabah / Veronica Lubinti. [Student Project] (Unpublished)

Abstract

The term of employee engagement and staff morale has increased popularity recently.
Encouraged positive outcomes of employee engagement and staff morale made organizations
developed highly engaged employee and high morale. For airlines industry, it is important to
engage employee and increasing staff morale, as they are the ones who have a significant
influence on the value, manner and style of the whole organization's quality of day to day
performance contributed to the excellence customer service. Therefore, the purpose of this study
is to examine the employee engagement and staff morale factors that influenced their
performance and what can be done to improve it. The objective is to analyze findings in the
existing theory of engagement and morale. The knowledge from the theoretical part of this study
and result analysis of the research can be used by HR professionals to address issues regarding
the employee engagement and staff morale in the organizations. The research was conducted at
Malaysia Airlines Berhad (MAB) Kata Kinabalu. The results of this study have revealed that the
correlation analysis for employee engagement and staff morale was highly strong and positively
associated with job performances. Therefore, according to the result suggestion and
recommendation, the manager or head of department should improve leadership and
communication skills and giving recognition and awards to their employees in order to improve
performance.

Metadata

Item Type: Student Project
Creators:
Creators
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Lubinti, Veronica
2010757611
Subjects: H Social Sciences > HF Commerce > Personnel management. Employment management > Communication
H Social Sciences > HF Commerce > Personnel management. Employment management > Employee motivation
H Social Sciences > HF Commerce > Personnel management. Employment management > Performance standards
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Employee engagement; Staff morale; Performance
Date: December 2015
URI: https://ir.uitm.edu.my/id/eprint/42393
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