Fundamental of Entrepreneurship ENT300: Sweet Sensation / Siti Zuraida Alue ... [et al.]

Sweet Sensation is a new company that will be operating in Malaysia. The name of this company comes out from the imagination by the partnerships members. It shows that how we position our products in customer’s mind until they can remember our company’s name because it is simple and easy to pronounce. Sweet Sensation is a company which focuses on food production in Malaysia. We are providing special, delicious cakes for the Malaysian. Differences in size and shape make our cake looks interesting and suitable for any occasion. Moreover the simple steps and ingredients give a lot benefits to our company and we are highly confident that our market can be easily develop and spread in Malaysia. Sweet Sensation is located near Samarahan with address: Sweet Sensation, Desa IImu Commercial Centre, 94300 Kota Samarahan, Sarawak, Malaysia. Our market targets of customers’ characteristics come from all income level, and for all of the customers’ level of ages. This business is based on partnership where it consists of five members who hold important positions in the company such as General Manager, Administration Manager, Marketing Manager, Operational Manager and Financial Manager. The business capital is amounted to RM57, 843 where the total contribution from general manager is RM6, 643 whereas from the other members is RM6, 300 and another RM26, 000 is from the Bank Islam’s loan.