The study on customers’ attitude towards online advertising in KTC Convention & Apartment SDN BHD / Adrian Banus

Banus, Adrian (2013) The study on customers’ attitude towards online advertising in KTC Convention & Apartment SDN BHD / Adrian Banus. [Student Project] (Submitted)

Abstract

Advertising is very important to company in order to heighten up its sale. It is because the attractive advertising will create awareness among regular customers and also the potential buyer. Nowadays, the famous advertising used by company all around the world is online advertising. In addition, this type of advertising is only using small capital to conduct it. For example, using social network such as Facebook and Twitter that allow its users to advertise without any payment. In other words, with only small capital, the company can create awareness towards million of people. However, the management of the online advertising will affect negatively to company if it not managed properly. This is all about the customers’ attitude towards online advertising in KTC Convention & Apartment Sdn Bhd. The purpose of this study is to know the factors that influences customers’ attitude towards online advertising in KTC Convention & Apartment Sdn Bhd. Trust, usability and information will be the factors that influence customers’ attitude towards online advertising and these also are the independent variables for this study. For dependent variable, it will be customers’ attitude towards online advertising in KTC Convention & Apartment Sdn Bhd. The respondents would be the customers that used the company’s services and visit its online advertising. Data from 52 respondents were taken and used for statistical analysis. The data were collected in Kota Bharu area. Other than that, the questionnaire also had been distributed by KTC’ social network (Facebook). Apart from that, the finding and analysis showed that all the factors has influenced customers’ attitude towards online advertising in KTC Convention & Apartment Sdn Bhd. The most significant factor was trust. So, trust will give huge effect to customers’ attitude. For the last part of this study, the reseacher answered all the research questions. Other than that, this study also did some suggestion and recommendation for KTC Convention & Apartment to increase the awareness of customers toward its online advertising

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Banus, Adrian 2010242796
Contributors:	Contribution Name Email / ID Num. Thesis advisor Bacho, Nadi @ Latif UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations H Social Sciences > HF Commerce > Advertising
Divisions:	Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Programme:	Bachelor of Business and Management
Keywords:	Trust, usability and information will be the factors that influence customers’ attitude
Date:	June 2013
URI:	https://ir.uitm.edu.my/id/eprint/37753