Cake Café / Siti Nur Masitah Mohd Ishak

Siti Nur Masitah, Mohd Ishak (2020) Cake Café / Siti Nur Masitah Mohd Ishak. [Entrepreneurship Project] (Unpublished)

Abstract

Our cake cafe provides convenience in preparing delicious cakes anytime you want. And provide quality and customer satisfaction. Customers can also enjoy it at a very affordable price and it is worth buying. The concept of our cafe is comfortable, relaxing, and is one of the attractions of the people. Furthermore, among our clients are those who prefer comfort and convenience to those who want something exclusive but affordable to buy. We also target busy workers to make it easier for them to buy and carry around without having to rush to sit and eat. We give our customers the confidence that the dishes provided are delicious and healthy to eat. It is also dedicated with a halal certificate from Jakim to satisfy its Muslim clientele.
The opening of this cafe is strategically located close to the office, school and area that is the focus of visitors. Our cafes provide a wide selection of different and tasteful cakes to give customers the satisfaction of choosing. We offer a variety of cake pieces such as chocolate cake, red velvet cake, cheese cake, carrot cake, banana cake, butterscoth cake and many more. Our Cake Cafe also does some marketing to entice customers to stop by our cafe. These include distributing brochures, promoting promotions for customers. This is to invite customers who want to enjoy the cake coming to our cafe. Our target audience is of all ages and people, such as busy office people buying food to go for a meal on the way to work, hardcore cakes fans, families wishing a birthday party, and anyone who enjoys hanging out at a cafe. . Besides, the management of Cake Cafe is not done alone without help. It is set up with a number of employees in divisions such as accountants, bakers, managers, finance, businesses and sales. Besides, our cake dishes are mostly healthy and are great for all ages. We are still working together to introduce our brand to the public through facebook, instagram, tweeter and even newspaper. This is a must for raising cake lovers in this area to enjoy it.

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