The House Of Ice Pop / Puteri Nur Ezzatul Ain Datu Radin Panji

As an introduction to my business plan, I decided to give my business name as The House of Ice Pop Enterprise which represents my nature business, providing various healthy, and delicious ice pop. The purpose of selecting this business is to gain profits and expand my business by showing the uniqueness of the ice pop that uses healthy ingredients. My business activity is located at Lot No 12, Metro Town, Jalan Bunga Ulam Raja, 88200 Kota Kinabalu. Metro Town is a strategic place to open my café because it is near to the primary school and secondary school. I am trying to attract my market target by providing a varied mix of fruits and flavors and our customers can choose their taste. For my business, I am using several market segments to get a smaller target market based on identifiable common traits. An ice pop is water or milk-based frozen snack on a stick. Unlike ice cream or sorbet, which are whipped while freezing to prevent ice crystal formation, an ice pop is "quiescently" frozen, frozen while at rest, and becomes a solid block of ice. The stick is used as a handle to hold it. I came up with an idea to sell a healthy homemade ice pop because it is easy to make. Next, my product is very different from others it is because my product serves with high quality in services and materials such as using the fresh fruits and other organic ingredients in producing the products compare to other product that only uses food coloring and the ingredients of the products is not good for health. Other than that, I enjoy doing something healthy and amazing and it can also be profitable. This product is in great demand amongst society. I want to create a variety of tastes such as mango ice pop, strawberry ice pop, blueberry yogurt ice pop, and more. This product will attract more people to try and buy the product because in Kota Kinabalu Sabah it hard to get a snack that is delicious and healthy.