Gastronomy: An Econometric Analysis as a Business Driver / Tricia Anne Jimenez Tipon and Maria Victoria Rosas

Jimenez Tipon, Tricia Anne and Rosas, Maria Victoria (2020) Gastronomy: An Econometric Analysis as a Business Driver / Tricia Anne Jimenez Tipon and Maria Victoria Rosas. Journal of Contemporary Social Science Research, 4 (1). pp. 94-106. ISSN 0128-2697

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Gastronomy has evolved from being just sustenance to a human being’s basic need into now, satisfying
experiences and the soul. Its evolution has brought about new sectors, new products, and new partnerships. It has
shifted from just a supporting sector of one of the world’s strongest economic performers, tourism, to becoming
a new separate sector, gastronomic tourism where there is a significant research gap in its context. The study
conducted an econometric analysis on gastronomy as a business driver and proposed a gastronomic model. It
further provided accounts on its viability as a tourism destination. Trend analysis was performed to evaluate,
analyze, and describe its status vis a vis significant relationships and differences. Primary data covered the local gastronomic business providers’ and tourists’ surveys in Negros Island, Philippines, while the secondary data
came from the tourist arrivals and tourist receipts from 1997-2017. The business providers comprised of
restaurants, food entities, and food businesses and the selection of these respondents was based on a predetermined criteria established from the inputs of industry experts and tourism officers which included top cuisines – specific local dishes; top food items – specific “pasalubong” (a small gift usually food given to friends or relatives when returning from a trip) items; and top food destinations – particular restaurants. The gastronomic products were categorized into three main attributes; Food, Beverage, and Culture. Findings included Food was the primary motivator and business driver for business providers


Item Type: Article
Email / ID Num.
Jimenez Tipon, Tricia Anne
Rosas, Maria Victoria
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Nutrition. Foods and food supply > Gastronomy, pleasures of the table, dining, etc.
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus
Journal or Publication Title: Journal of Contemporary Social Science Research
UiTM Journal Collections: UiTM Journal > Journal of Contemporary Social Science Research (JCSSR)
ISSN: 0128-2697
Volume: 4
Number: 1
Page Range: pp. 94-106
Keywords: Business Driver, Econometrics, Food, Gastronomy, Tourism
Date: June 2020
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