A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman

Nik Sulaiman, Nik Nur Aswad (2011) A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.

Abstract

PNB through its wholly own subsidiary company, ASNB is already 32 years in unit trust industry. So, there issue arise here is to determine whether ASNB has brand loyalty or vice versa. This study focus four factors which are brand name, promotion, service quality and dividend. Whether these four factor contribute to enhance ASNB brand loyalty or vice versa. From this study, it is found that brand name, service quality and dividend controbute to brand loyalty of ASNB. It is found that ASNB has brand name, service quality and dividend since it already 32 years in unit trust industry. Promotion is key in marketing strategy, however, ASNB still lack of promotion due several reason since ASNB likely move secretly in order to avoid any issue arise since its effort to help Malay and Bumiputera in term of economic and financing. ASNB do a lot of promotion but sometimes public especially Malay and Bumiputera do not alert with its programs. So, it can be concluded that ASNB has its own brand loyalty. Future research is whether status halal is contribute or vice versa to brand loyalty

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Nik Sulaiman, Nik Nur Aswad
2008407262
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Ab. Rahman, Prof. Madya. Haji Sapiai
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Keywords: Brand name, promotion, service quality and dividend
Date: April 2011
URI: https://ir.uitm.edu.my/id/eprint/32949
Edit Item
Edit Item

Download

[thumbnail of 32949.pdf] Text
32949.pdf

Download (782kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

32949

Indexing

Statistic

Statistic details